And Tony Robbins is a horrible misogynist and promises hype that he doesn’t deliver. Be careful when picking your examples, just because someone’s made a lot of money in the marketplace, doesn’t make them a net-positive business.

mcDonalds has a replicable system, but their food is overly fatty, salty, adds to excessive carbon release into the atmosphere, has crappy working conditions for front line employees, creates addiction and ill health.

Choose a product or service that both has the potential to make money and does better by people and our planet — now you’ve got something…