I understand your frustration, because I spent some time on multiple dating apps and it can be a shitshow. I do want to clarify though, that we all pay for a lot of things which have no guarantee.

I pay Amazon Prime video the same amount every month. For that, they give me ongoing access to entertaining content. They do not guarantee that I will be entertained, it’s on me to open the app, make choices and watch. If I like what they offer, I continue to pay. If I don’t, I cancel.

I pay a monthly fee to MailerLite so I can communicate with my email subscribers. They don’t guarantee the quality of the communication, retention of my subscribers or even if I will generate revenue based on what I offer. They simply provide a tool so I can communicate with 3500 people at once, the rest is on me to do.

Dating apps are the same thing, they are simply developing and maintaining a platform that gives you fairly safe access to thousands of other people who are looking to connect in some type of relationship. It wouldn’t make sense to guarantee anything, you could subscribe and never fill out your profile or you might never respond to messages from potential suitors.

Just like everything else in life, it’s up to you how to use it and make the most of it. Having good results? Keep subscribing. Don’t like how the app works or how people interact on it? Cancel.

Businesses are created to help people solve a problem. A lot of humans want to meet a special someone or multiple someones, but struggle especially now, because we can’t meet in person.

I agree completely that being single has been touted in our society as less than and I honor the journey you have walked to stand up for what you want.

See an ad for a dating app and don’t want to go there?

Swipe left and be confident in your personal choices.