The average coaching rate in the U.S. is anywhere from $100–200 per hour long session, depending upon level of experience and what results you’re helping a client to achieve, so this package price is in alignment with standard market pricing. Most people have never purchased either coaching or therapy so they are surprised or even outraged, but then don’t hesitate to drop $1000 on a phone or $400 on a car payment, both of which have a finite lifespan. Coaching when done well, by someone experienced and with integrity, provides a person with lifelong tools, awareness and new habits. This is similar to the rate of a plumber, electrician, architect, engineer and other professional position.

By the way, I totally agree with you that the Tony Robbins hype fest should be outlawed, as it puts our profession in a bad light and makes people skeptical of all coaches, which might limit their ability to receive the support they need from someone who can actually help them achieve outcomes.